FUGU was launched in the Canary Islands in 2021. We believe our origins make us different: they give us a unique perspective that we channel into our design work, with creativity, vibrancy and an innovative spirit.

That is why we chose “Canarian Global Creative Agency” as our tagline - our commitment to bringing island-inspired creativity to the global stage.

Founded
2021
Based in
Las Palmas de Gran Canaria, Canary Islands, Spain
Clients in
Canary Islands, Barcelona, Dubai - and remotely, anywhere
Time zone
WET (UTC+0, +1 in summer), same as London and Lisbon
Disciplines
Brand, web, 3D and motion
Method
The Island Cycle
Languages
English, Spanish
Contact
hola@byfugu.com

2021 → 2027

2021-2027

Six years, same obsession: brands and digital products made to last.

  1. 2021

    FUGU opens in Las Palmas de Gran Canaria - and designs its own brand first.

  2. 2022

    ¡Claro que sí! for EASDGC passes 3.7 million views on TikTok and Instagram. MiCalisthenics gets its identity.

  3. 2024

    The One. and Deleito in Barcelona, Momday Club in Gran Canaria: naming, brands, websites and 3D.

  4. 2025

    DLATEC’s full rebrand and DISANTINO® in Dubai. The Onffice opens its virtual doors.

  5. 2027

    A new edition of byfugu.com. Still taking on selected, brave projects.

Who we are

FUGU is the Canarian Global Creative Agency. We design brands and web systems that flow seamlessly between screens and spaces, creating destinations where digital and physical experiences unite.

How we work

With The Island Cycle, our proprietary method: we analyse your specific case and craft immersive solutions rooted in strategic clarity. It is built for courageous clients who believe design needs to be brave and trust their collaborators to push boundaries.

What we do

We create brand ecosystems that live everywhere your audience goes. As a small, powerful team of experts, we become the catalyst for your next breakthrough - turning brands into destinations people actually want to visit.

Our manifesto

Everything we do is based on this way of understanding design and life.

Instinct, a manifesto by Fugu

Core values

03

Adaptability

Bold beats safe.

Resources don’t make the brand - mindset does. We move fast, stay sharp and design for change.

Precision

No guesswork.

We stay close, listen well and execute with intention. Every detail moves the whole.

Awareness

Eyes on the gaps.

We spot what others miss and turn it into value. Quiet advantage, loud results.

With the precision of a fuguhiki*, we guarantee exceptional results to our partners and clients.

*A Japanese knife known for its razor-sharp precision, used to prepare fugu - only for the brave. Just as it prepares fugu, we craft every detail of a project to achieve outstanding results.

The core team

03

A small core team, plus a curated network of freelance collaborators we bring in project by project. Join the talent pool

We love great brands, and we will make yours loved.