Brand identity and strategy
From strategy to execution, we define your brand’s core - visuals, structure and story working in harmony - and build the system your team needs to use it everywhere.
What it includes
- Brand strategy and long-term positioning
- Naming
- Logotype and identity system
- Art direction
- Tone of voice and messaging
- Graphic design and print applications
- Design systems
- Brand guidelines and documentation
How we work
Most agencies execute what they are asked for. We question whether it is what you actually need. With The Island Cycle, our proprietary method, strategic clarity comes first; then every touchpoint - packaging, signage, uniforms, vehicles, reports, screens - is designed as one ecosystem.
For DLATEC that meant a full identity system, ready to scale from day one, and one sentence that changed how the company is seen: “We take care of the technology that takes care of people.”
Selected work
All work
Questions, answered
What does a branding project with FUGU include?
It depends on the brand, but usually strategy and positioning, naming when needed, the logotype and identity system, art direction, tone of voice and complete guidelines so the team can apply it consistently.
Do you work with international brands?
Yes. We are based in the Canary Islands, Spain, and work remotely in English and Spanish with brands anywhere - such as DISANTINO® in Dubai and Deleito and The One. in Barcelona. Our working day runs on the same clock as London and Lisbon.
Can you design the website too?
Yes. Brand and web are the two halves of our practice, and most of our projects connect both so the brand feels the same on a screen and in a space.
Tell us about your brand: hola@byfugu.com