Where brandsbecomedestinations.
Brand identity, web design and immersive 3D, made in the Canary Islands for brands anywhere - so a brand feels the same on a screen, in a space and on a shelf.
(01) Selected work
All work
(02) Index
(03) Since 2021
In a year when anything can be generated, we design what’s worth keeping.
FUGU opened in Las Palmas de Gran Canaria in 2021. Six years later we are still a small, sharp team doing the same thing: brands and digital products made with intention, for clients from the islands to Barcelona and Dubai.
Most agencies execute what they are asked for. We question whether it is what you actually need - and we don’t disappear after launch: your business grows, your brand evolves with it.
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6
years designing brands and digital products
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9
published projects, from the Atlantic to the Gulf
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3.7M
views for one campaign - ¡Claro que sí!
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3
Framer plugins in FUGU World
(04) What we do
Design needs to be brave.
Brand
From strategy to execution, we define your brand’s core: visuals, structure and story working in harmony.
- Brand identity
- Art direction
- Brand strategy
- Design systems
- Long-term positioning
- Brand guidelines & documentation
Web
We bring your brand to life online: immersive, scalable and crafted to connect.
- Custom web design
- 3D & motion
- Web development
- UX/UI for brand systems
- Immersive interactions (WebGL, Three.js)
- Ongoing web support & evolution
(05) Method
The Island Cycle
The Island Cycle is our proprietary methodology. We analyse each case and craft immersive solutions rooted in strategic clarity - then design every touchpoint, online and offline, as one ecosystem. It is built for courageous clients who believe design needs to be brave.
Enter The Island Cycle(06) Beyond the brief
(07) In their words
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“Working with FUGU helped me understand that Pipo wasn’t just a workshop, it was a brand waiting to happen. The result feels like me, but sharper, more memorable and ready to grow.”
Antonio Pérez -
“FUGU brought strategy, storytelling and soul into every part of the process. Their team listened deeply, worked with intention, and translated bold ideas into a brand that truly feels like us.”
Vincent Su -
“FUGU truly understood our vision from day one. They combined solid strategy with great design to elevate our brand and digital presence. The result feels tailor-made.”
Alberto Almeida -
“It was a pleasure working with FUGU on Deleito’s website and launch campaign. A very professional, fast and organised team.”
Raimon Recoder -
“FUGU did an incredible job. They created our new brand, website and latest campaigns. Very professional and fast.”
Jun_tatt -
“Working with FUGU has been incredible. They listened to all our ideas, communicated exceptionally, and delivered early without sacrificing quality.”
Javier de la Rosa
(08) Questions
What is FUGU?
FUGU is an independent, boutique creative agency founded in 2021 in Las Palmas de Gran Canaria (Canary Islands, Spain) that works with brands worldwide. It designs brand identities, websites and immersive 3D experiences, and calls itself the Canarian Global Creative Agency: islander origins, international communication.
Where are you based, and do you work internationally?
In Las Palmas de Gran Canaria, Spain - on the same clock as London and Lisbon. We work remotely, in English and Spanish, with brands anywhere. Published projects include DISANTINO® Water (Dubai), Deleito and The One. (Barcelona), and DLATEC and Momday Club (Gran Canaria).
What services do you offer?
Two connected disciplines. Brand: identity, strategy, naming, art direction, design systems and guidelines. Web: custom web design and development, 3D and motion, UX/UI and immersive WebGL and Three.js interactions, with ongoing support after launch. Launches and campaigns grow from both.
How do you work?
With The Island Cycle, our proprietary methodology. We analyse each case, bring strategic clarity first, and then design every touchpoint - digital and physical, online and offline - as one continuous ecosystem.
Are you taking on new projects?
Yes, selected projects. Our calendar is booked about 40 days ahead, so new projects start in 2027. Write to hola@byfugu.com or use the contact form with a short description and a rough budget range, and we will reply personally.
Which languages do you work in?
English and Spanish.