Momday Club
- Momday Club Tattoo
- Lifestyle · Private tattoo studio
- Las Palmas de Gran Canaria, Spain
- 2024
- Brand identity, Web design, Launch strategy, Art direction, Creative direction, 3D modelling, 2D animation, Motion design, Social media assets
Tattoos are for life. So is good branding.
Momday Club is a private tattoo studio in Las Palmas de Gran Canaria. FUGU revitalised the brand to align it with the studio’s growth and its expanding collaboration with tattoo artists, and designed the new website, the social media assets and the launch campaign.
Keeping the button
While refreshing the brand we preserved the iconic cloth button in the logo - a nod to its irreverent tone and a link to the original identity - and brought colour to the spirit. The update follows the studio’s growth while staying true to its roots.
Every artist’s style
We expanded the brand’s depth to embrace the style of every artist: a vibrant, bold experience that captures the modern artistry of today’s tattoo culture, on a responsive website ready for everyone.
Launch
A brand this bold needed social assets with the same energy. We designed a strategy that let visitors share the drawings they made on the website’s hero for a chance to win a session with the studio’s artists.
The campaign used an irreverent, contemporary video style that reflects the edgy energy of the studio and speaks directly to its audience.
Motion
To see the live website, head to momday.club - and if you draw a tattoo on the hero, send it to us on Instagram.
In short
Who designed Momday Club?
FUGU, an independent creative agency from Las Palmas de Gran Canaria (Canary Islands, Spain) that works with brands worldwide. In 2024 it created the branding, website and launch for Momday Club Tattoo.
What did FUGU do for Momday Club Tattoo?
Brand identity, web design, launch strategy, art direction, creative direction, 3D modelling, 2D animation, motion design and social media assets for Momday Club Tattoo (lifestyle · private tattoo studio, Las Palmas de Gran Canaria, Spain).
Where can I see Momday Club live?
At https://momday.club/