¡Claro que sí!
- EASDGC - Escuela de Arte y Superior de Diseño de Gran Canaria
- Education · Art and design school
- Gran Canaria, Spain
- 2022
- Campaign, Media plan, Motion design, Social media assets
Connecting EASDGC with the next wave of creative talent.
EASDGC, the art and design school of Gran Canaria, asked FUGU to take its enrolment campaign to a broader audience, building on its existing offline slogan: “¡Claro que sí!” (“Of course!”).
The idea
The call to action sums up the opportunities the school opens for local designers. Can we learn this at EASDGC? Of course!
What we did
We built the message into a series of audiovisual pieces aimed at the school’s main audience, Gen Z, and devised a media plan for the platforms that generation uses most: TikTok, Instagram and Spotify.
Results
The campaign delivered strong conversion and a high return on investment. Enrolments rose compared with previous years, and millions of impressions made it a key element of that year’s promotional strategy.
- +1.3 million views on TikTok
- +2.4 million views on Instagram
Motion
In short
Who created the ¡Claro que sí! campaign?
FUGU, an independent creative agency from Las Palmas de Gran Canaria (Canary Islands, Spain) that works with brands worldwide. In 2022 it created the “¡Claro que sí!” enrolment campaign for EASDGC.
What did FUGU do for EASDGC?
Campaign, media plan, motion design and social media assets for EASDGC (education · art and design school, Gran Canaria, Spain).