MiCalisthenics
- MiCalisthenics
- Sport · Calisthenics
- 2022
- Brand identity, Visual system, Motion design
Democratising sport for everyone.
MiCalisthenics needed a flexible, powerful visual system that could speak to a wide and complex audience. FUGU designed its brand identity: a recognisable symbol and a set of dynamic pieces built around movement.
The symbol
The symbol synthesises the bodies of two athletes so that, together, they form the brand’s initials.
Always moving
To give the brand an active character we created dynamic pieces that reflect constant movement, mixing typographic compositions with real athletes’ footage.
Motion
In short
Who designed MiCalisthenics?
FUGU, an independent creative agency from Las Palmas de Gran Canaria (Canary Islands, Spain) that works with brands worldwide. In 2022 it created the brand identity for MiCalisthenics.
What did FUGU do for MiCalisthenics?
Brand identity, visual system and motion design for MiCalisthenics (sport · calisthenics).