DLATEC
- DLATEC
- Health · Electromedical technical support
- Las Palmas de Gran Canaria, Spain
- 2025
- Strategic direction, Brand identity, Logotype design, Art direction, Creative direction, Web design, 3D modelling, 2D animation, Motion design
A humanised brand built to last.
DLATEC is the technical partner behind leading health brands in the Canary Islands - Siemens, Bayer, Leica, Diasorin, Hologic and more - keeping complex electromedical systems running across the Islands and the rest of Spain. After 25 years as a trusted reference, its identity no longer matched the standard of service it had made unmatched. FUGU rebuilt the brand, the identity system and the website.
Insight
The arrow doesn’t just point forward; it points to where DLATEC is heading: growing with its clients and leading with precision in the pursuit of a healthier, better future.
Language
The team was known and trusted on the ground, and the brand had to catch up with that level of connection. We replaced vague tech jargon with real-world clarity.
What once read as “Integral technical electromedicine assistance” now simply says: “We take care of the technology that takes care of people.” That shift connects with real users and cuts through the complexity that dominates the sector’s language.
Strategy
Through The Island Cycle, our proprietary methodology, we brought clarity, humanised the tone without losing technical credibility and prepared the company for growth - uniting the team under one cohesive brand story.
Identity system
We didn’t just design a logo: we built a full identity system, ready to scale from day one. From the symbol to the tone of voice, every element can be used consistently and flexibly by the team - in the field, in reports, on uniforms, on vehicles and across every digital platform. The guidelines are open at dlatec.com/brand.
Client feedback
“People used to see us as the ones who fixed things. Now, they see us as the technical partner behind the brands they rely on.”
Motion
Every reliable system depends on the people behind it. DLATEC’s new brand makes their role visible: precise, trusted, essential.
In short
Who designed DLATEC?
FUGU, an independent creative agency from Las Palmas de Gran Canaria (Canary Islands, Spain) that works with brands worldwide. In 2025 it created the brand identity and website for DLATEC.
What did FUGU do for DLATEC?
Strategic direction, brand identity, logotype design, art direction, creative direction, web design, 3D modelling, 2D animation and motion design for DLATEC (health · electromedical technical support, Las Palmas de Gran Canaria, Spain).
Where can I see DLATEC live?
At https://dlatec.com/