FUGU
- FUGU
- Creative agency
- Las Palmas de Gran Canaria, Spain
- 2021
- Naming, Brand identity, Logotype design, Visual system
An identity capable of projecting all the brand’s aspirations.
Giving yourself a brand is never easy, but it is deeply motivating. After a mountain of sketches we chose a minimalist, recognisable design for FUGU: a concise logotype, an international name and a dynamic visual system.
Built to last
The identity was designed for balance. The visual system adds depth and richness, and is meant to evolve continually while keeping the brand recognisable everywhere it appears.
Motion
In short
Who designed FUGU?
FUGU, an independent creative agency from Las Palmas de Gran Canaria (Canary Islands, Spain) that works with brands worldwide. In 2021 it created the FUGU brand and identity.