The Onffice Virtual visit LPA

06 / 09

The One. Naming, brand identity and website for The One.

Client
The One. - Para no pensar
Sector
Hospitality · Burger restaurant
Location
Barcelona, Spain
Year
2024
Services
Naming, Brand identity, Brand strategy, Art direction, Web design
Live site
theoneburgerbcn.com
The One. burger boxes in orange and white

The One. is perfect, no need to think.

The One. - “Para no pensar” - is a burger restaurant in Barcelona. FUGU created its name, brand identity and strategy, the art direction and the website, presented as an interactive prototype.

The One. takeaway bag and packaging
The One. poster in the street
The One. packaging set
The One. box close-up
The One. brand statement
The One. menu board
The One. brand colours
The One. signage
The One. logotype on orange

What we did

A brand whose promise fits in one line: the one you choose when you don’t want to think. Naming, identity, strategy and art direction carry the idea from the packaging and the menu to social media and the microinteractions of the website.

The One. website prototype screens
The One. ordering interface
The One. pattern
The One. bag held by a customer
The One. brand guidelines
The One. symbol on a box
Stacked The One. boxes
The One. box in 3D

Motion

04
The One. Desktop Web Walkthrough
The One. Mobile Web Version
The One. Packaging Loop
The One. Rotating Menu

In short

Who designed The One.?

FUGU, an independent creative agency from Las Palmas de Gran Canaria (Canary Islands, Spain) that works with brands worldwide. In 2024 it created the naming, brand identity and website for The One.. The client is based in Barcelona, Spain.

What did FUGU do for The One.?

Naming, brand identity, brand strategy, art direction and web design for The One. (hospitality · burger restaurant, Barcelona, Spain).

Where can I see The One. live?

At https://theoneburgerbcn.com/